Florence believes in our local heroes. You take care of us, now let us take care of you. Verify your status as a military member, first responder, medical professional, student, or educator to enjoy 25% off your purchase. Florence makes gear built to motivate you to get outside and thrive in the elements.

I will verify you for the student discount whether you are actively enrolled,an alumni or for some reason your college does not offer EDU emails.
CLICK TO GET THE DISCOUNT